-
Getting More Out Of Your Account-Based Marketing Strategy
-
Module 1: The State of ABM
-
Module 2: Selling The Value Of ABM Within Your Organization
-
Module 3: Aligning Teams Around ABM
-
Module 4: Defining, Maintaining & Optimizing Your Target Account List
-
Module 5: Metrics & KPIs for Success with ABM
-
Module 6: Budget and Marketing Mix Consideration
-
Module 7: Scaling Your ABM Strategy
-
Module 8: Leveraging Technology For Scaling And Efficiency
-
Next Steps
-
ABM Advanced Final Exam
-
Course Survey
- Additional Resources
-
ABM Advanced Course Workbook
-
ABM Advanced Certification Deck
-
ABM Certification Resources
ABM Certification: Advanced Course
This course is designed for Marketing & Sales professionals who are looking to improve their ABM performance and scale their efforts.
Welcome to ABM Certification: Advanced! This course is designed for Marketing & Sales professionals who are looking to improve their ABM performance and scale their efforts. You will learn to align major company stakeholders around ABM, accurately measure your ABM efforts and how to optimize your current budget and programs. Includes 8 eLearning modules and a 60-minute final exam.