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Introduction - Driving Revenue with Account-Based Marketing
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Module 1: ABM Foundations
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Module 2: Sales and Marketing Alignment
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Module 3: Building Your Target Account list
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Module 4: Marketing within an ABM Environment
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Module 5: Measurements, Metrics and KPIs
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Module 6: Technology to Help with Your ABM Strategy
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Next Steps
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ABM Foundations Final Exam
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Course Survey
- Additional Resources
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ABM Foundations Workbook
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ABM Maturity Model
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ABM Foundations Certification Deck
ABM Certification: Foundations Course
This course provides an overview of account-based marketing and how it can positively impact your business.
Welcome to ABM Certification: Foundations! During this course, you will learn not only about account-based marketing, but also look at how it can positively impact your business and the ways it will help you be more effective as you work with your colleagues in sales and marketing functions. This course includes 6 eLearning modules and a 60-minute final exam.