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ABX Certification Introduction
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Module 1: Why Account-Based Experience?
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Module 2: The Foundations of ABX
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Module 3: Build Your Account Data Foundation
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Module 4: Find the Accounts that Drive Your Business
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Module 5: Engage with Relevant, Personalized Interactions
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Module 6: Close Opportunities by Aligning Sales and Marketing
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Module 7: Measure Account Progress
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Module 8: Implementing ABX: The Road to Success
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Lesson 9: Next Steps
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ABX Certification Final Exam
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Course Survey
- Additional Resources
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ABX Certification Workbook
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Interview Questions to Ask Account-Based Leaders
Account-Based Experience (ABX) Certification
This course takes an interactive look at the fundamentals of Account-Based Experience and everything you need to know about the future of ABM and B2B Go-to-Market.
This course takes an interactive look at the fundamentals of Account-Based Experience and everything you need to know about the future of ABM and B2B Go-to-Market.
Who should take this course?
This course is designed for anyone new to ABX or who wants to take the next step in their Go-to-Market strategy.
Duration
~5-6 hours
What You'll Learn
Module 1: Why Account-Based Experience?
- What is ABX?
- Why is it important?
- Benefits of ABX
Module 2: The Foundations of ABX
- Account Journeys in ABX
- Different styles of ABX
- Understanding the importance of building a brand on a foundation of trust
Module 3: Build Your Account Data Foundation
- Create a single view of all your account data.
Module 4: Find the Accounts that Drive Your Business
- Target accounts most likely to deliver revenue and identify which are in-market and ready to buy
Module 5: Engage with Relevant, Personalized Interactions Across Channels
- Develop account insights and use those insights to orchestrate account-specific interactions across advertising, your website, sales engagement and direct mail
Module 6: Measure Account Progress
- Prove—and improve—the impact of your efforts with account-based analytics
Module 7: Close Opportunities by Aligning Marketing and Sales
- Connect revenue insights to action by seamlessly integrating your go-to-market
Module 8: Implementing ABX
- Everything you need for a successful implementation
- Getting buy-in
- Funding for ABX
- ABX alignment checklist
- Pilots overview
- Path to ABX maturity
- People, Roles & Responsibilities