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Lesson 1: Digital Marketing with Demandbase
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Lesson 2: Introduction to Paid Programmatic Advertising
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Lesson 3: Introduction to Paid Social Media Advertising
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Lesson 4: Introduction to Email and Direct Mail Marketing
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Lesson 5: Introduction to Website Engagement
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Lesson 6: Demandbase Forms Enrichment and Web Chat Overview
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Course Survey
Digital Marketing with Demandbase
Take this course to learn how to use an account-centric approach to engage your target accounts
Introduction
In this course you will learn how to use an account-centric approach to optimize the use of different digital channels using Demandbase solutions.
Who should take this course?
This course is designed for digital marketers and other marketing roles interested in learning more about using an account-centric approach to get more engagement from your target accounts using Demandbase Solutions.
Duration
Approximately 90 minutes
What You'll Learn
After you complete this course, you will be able to:
- Discuss the benefits of an account-centric digital marketing strategy.
- Identify how you can optimize your paid, earned and owned media strategies with an account-centric approach.
- Recognize the different types of Demandbase solutions that can be used with each type of channel.