ABM Certification

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Demandbase Revenue Enablement Playbook

Learn to successfully roll out Demandbase to your sales organization using a proven methodology.

Digital Advertising Learning Path

Take the courses in this learning path to learn how to use Demandbase Digital Advertising to plan and build your B2B advertising campaigns. Pass the exam and earn a ABX Digital Advertising Specialist badge.

Digital Marketing Learning Path

This expands on the Digital Advertising Learning path to include the ways in which marketers can leverage the Demandbase Platform to support paid social campaigns, email/direct mail campaigns, and web personalization. Pass the exam to earn a Digital Marketing Specialist badge.

Account-Based Experience (ABX) Certification

This course takes an interactive look at the fundamentals of Account-Based Experience and everything you need to know about the future of ABM and B2B Go-to-Market.

ABM Certification: Foundations Course

This course provides an overview of account-based marketing and how it can positively impact your business.

ABM Certification: Advanced Course

This course is designed for Marketing & Sales professionals who are looking to improve their ABM performance and scale their efforts.

Introduction to Demandbase One and Demandbase Sales

In this course you'll be introduced to Demandbase One and Demandbase Sales to find and connect with the right prospects with real-time sales intelligence data. The course focus is for the Sales customer although ABX customers may get some value as an option.

Sales Channel Optimization with Demandbase One

In this course, you'll learn how to optimize Sales Channels in Demandbase One.

Use Cases and Tips & Tricks

In this course you will learn from Demandbase Sales use cases that will help your sales success.

ABX Digital Marketing Specialist Credentials Exam

Pass this exam with an 80% or higher to receive an ABX Digital Marketing Specialist badge for the successful completion the Digital Marketing Learning Path.

Building Ad Campaigns with Demandbase Advertising

In this course, you will learn how to build advertising campaigns using Demandbase Advertising.

Introduction to Orchestration

Learn the key capabilities of Orchestration and how you can use it to automate system activities and create and manage audiences to scale your account-based approach.

Advertising Creative Best Practices

In this course, you learn best practices to follow when you are designing your ad creatives, building landing pages and launching campaigns with Demandbase Advertising.

Measuring Ad Campaign Success

In this course, you learn how to measure your campaign success using metrics on the Demandbase Advertising Campaigns dashboard.

Preparing for Your Ad Campaign

In this course, you will learn best practices for planning your advertising campaigns including; setting campaign goals, defining metrics, establishing budgets, using the Demandbase Media Planning Template and preparing your ad creative and landing pages.

Digital Marketing with Demandbase

Take this course to learn how to use an account-centric approach to engage your target accounts

ABX Digital Advertising Specialist Credentials Exam

Pass this exam with an 80% or higher to receive an ABX Digital Advertising Specialist badge for the successful completion the Digital Advertising Learning Path.

ABX Digital Marketing Specialist Credentials Exam

Pass this exam with an 80% or higher to receive an ABX Digital Marketing Specialist badge for the successful completion the Digital Marketing Learning Path.

Building Ad Campaigns with Demandbase Advertising

In this course, you will learn how to build advertising campaigns using Demandbase Advertising.

Introduction to Orchestration

Learn the key capabilities of Orchestration and how you can use it to automate system activities and create and manage audiences to scale your account-based approach.

Advertising Creative Best Practices

In this course, you learn best practices to follow when you are designing your ad creatives, building landing pages and launching campaigns with Demandbase Advertising.

Measuring Ad Campaign Success

In this course, you learn how to measure your campaign success using metrics on the Demandbase Advertising Campaigns dashboard.

Preparing for Your Ad Campaign

In this course, you will learn best practices for planning your advertising campaigns including; setting campaign goals, defining metrics, establishing budgets, using the Demandbase Media Planning Template and preparing your ad creative and landing pages.

Digital Marketing with Demandbase

Take this course to learn how to use an account-centric approach to engage your target accounts

Measuring Ad Campaign Success

In this course, you learn how to measure your campaign success using metrics on the Demandbase Advertising Campaigns dashboard.

Preparing for Your Ad Campaign

In this course, you will learn best practices for planning your advertising campaigns including; setting campaign goals, defining metrics, establishing budgets, using the Demandbase Media Planning Template and preparing your ad creative and landing pages.

Building Ad Campaigns with Demandbase Advertising

In this course, you will learn how to build advertising campaigns using Demandbase Advertising.

ABX Digital Advertising Specialist Credentials Exam

Pass this exam with an 80% or higher to receive an ABX Digital Advertising Specialist badge for the successful completion the Digital Advertising Learning Path.

Advertising Creative Best Practices

In this course, you learn best practices to follow when you are designing your ad creatives, building landing pages and launching campaigns with Demandbase Advertising.

ABX Digital Marketing Specialist Credentials Exam

Pass this exam with an 80% or higher to receive an ABX Digital Marketing Specialist badge for the successful completion the Digital Marketing Learning Path.

Building Ad Campaigns with Demandbase Advertising

In this course, you will learn how to build advertising campaigns using Demandbase Advertising.

Introduction to Orchestration

Learn the key capabilities of Orchestration and how you can use it to automate system activities and create and manage audiences to scale your account-based approach.

Advertising Creative Best Practices

In this course, you learn best practices to follow when you are designing your ad creatives, building landing pages and launching campaigns with Demandbase Advertising.

Measuring Ad Campaign Success

In this course, you learn how to measure your campaign success using metrics on the Demandbase Advertising Campaigns dashboard.

Preparing for Your Ad Campaign

In this course, you will learn best practices for planning your advertising campaigns including; setting campaign goals, defining metrics, establishing budgets, using the Demandbase Media Planning Template and preparing your ad creative and landing pages.

Digital Marketing with Demandbase

Take this course to learn how to use an account-centric approach to engage your target accounts

ABX Digital Advertising Specialist Credentials Exam

Pass this exam with an 80% or higher to receive an ABX Digital Advertising Specialist badge for the successful completion the Digital Advertising Learning Path.