Introduction to Paid Social Media Advertising

Introduction

In this course you will learn how paid social media advertising works, the benefits of paid social media ads, about the different types of social media ad platforms, tips for developing an effective paid social media ad strategy, and how to use Demandbase Orchestration to automate ads to third-party ad network platforms.

Who should take this course? 

This course is designed for digital marketers and other marketing roles interested in learning more about paid social media ad platforms and tips for creating a successful paid social media ad strategy.

Duration
Approximately 10 minutes

What You'll Learn

After you complete this course, you will be able to:

• Explain how paid social media advertising works.
• Describe the different types of social media ad platforms.
• Recognize the tasks for developing an effective paid social media advertising strategy.
• Discuss how you can use Demandbase Orchestration to automatically sync audiences to third-party ad network platforms.