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Digital Advertising Learning Path

Digital Advertising Learning Path

Take the courses in this learning path to learn how to use Demandbase Digital Advertising to plan and build your B2B advertising campaigns. Pass the exam and earn a ABX Digital Advertising Specialist badge.

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What You'll Learn

Are you in a Digital Advertising Role and want to get up to speed quickly on planning, building and measuring the success of your ad campaigns? If so, you're in the right place! The courses in this learning path will teach you the basics of how to plan, build, and manage your ad campaigns using Demandbase Advertising. You will also learn ad creative best practices so you can get higher engagement from your ad campaigns.

Time to Complete Learning Path

Approximately 3 hours.

Courses and Learning Objectives

This section lists the name of each course and the associated learning objectives. 

Course #1: Preparing for Your Ad Campaign

  • Setting campaign goals
  • Establishing realistic campaign budgets
  • Using the Demandbase Media Planning Template
  • Preparing ad creatives and landing pages

Course #2: Building Ad Campaigns with Demandbase Advertising Cloud

  • Navigating Demandbase Advertising
  • Building advertising campaigns
  • Managing campaigns and ad creatives
  • Uploading and managing ad creatives using the Creative Library and Ad Groups

Course #3: Measuring Ad Campaign Success

  • Identify short and long term KPIs used to measure campaign performance
  • Recognize key metrics on the Demandbase Advertising Campaigns dashboard
  • Discuss how to use the Basic and Advanced filters on the Demandbase Advertising Campaigns dashboard

Course #4: Advertising Creative Best Practices

  • Align ads with segmentation strategy
  • Plan for full-journey campaigns
  • Design effective ads and landing pages
  • Create a contextual experience through personalization
  • Plan campaign cadences

ABX Digital Advertising Specialist Credentials Exam

  • This exam will test you on the concepts you have learned in the Digital Advertising Learning Path courses. 
  • You must pass the quiz with a score of 80% to earn an ABX Digital Advertising Specialist Badge issued by Credly!
  • When you pass the exam, you will automatically receive an email from Credly where you can easily create an account and accept your digital badge.
  • You can then share your accomplishment by posting your digital badge on LinkedIn, Twitter or other social media sites.

Click the Register button at the top of the page to get started.