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Introduction to Website Engagement
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Course Survey
Introduction to Website Engagement
Take this course to learn how to use Demandbase Personalization to create custom site experiences and shortened forms. You will also learn about other tools Demandbase integrates with to increase web engagement from your target accounts.
Introduction
In this course you will learn some of the common metrics for measuring website engagement, the steps for creating a customized site experience with Demandbase Site Customization, how to use Demandbase Forms Enrichment to create shortened forms for your website, and the different web chat personalization tools that Demandbase integrates with.
Who should take this course?
This course is designed for digital marketers and other marketing roles interested in learning more about how to increase website engagement using Demandbase Tools.
Duration
Approximately 30 minutes
What You'll Learn
After you complete this course, you will be able to:
- Identify the features that make up the Demandbase Personalization solution.
- Describe the tasks for creating a customized site experience using Demandbase Customization.
- Identify some of the common metrics to measure the success of your customized site experiences.
- Explain how Demandbase Forms Enrichment works.
- Discuss the different web chat personalization tools that Demandbase integrates with.