Introduction to Orchestration

Introduction

This course teaches you the key capabilities of Orchestration and how you can use it to automate system activities and create and manage audiences for account advertising and other actions which enables you to scale your account-based approach. 

Who should take this course? 

This course is designed for Marketing Operations and/or Administrators for the Demandbase One Platform that are responsible for setting up the platform and maintaining it within organizations that are implementing Orchestration.

Duration
Approximately 30 minutes

What You'll Learn

Lesson 1: Introducing Orchestration

• Recognizing the key capabilities of Orchestration.
• Identifying what actions can be performed with Demandbase One Orchestration. 
• Identifying the high-level Orchestration process. 
• Recognizing common Orchestration use cases.

Lesson 2: Using Orchestration for Automations

• Navigating the tabs of a Demandbase One Automation.
• Describing the use cases for Automations.
• Creating and managing Automations in Demandbase One.

Lesson 3: Using Orchestration for Audience Management

• Describing the use cases for Audience Management.
• Navigating the tabs for Audiences.
• Setting up Audience Management in Demandbase One.