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Demandbase One Foundations

Demandbase One Foundations

Master the core capabilities of Demandbase One, from selectors and accounts to reports and dashboards. Take each course individually as you need them, or complete all nine to earn a certificate shareable on LinkedIn Each course ~30 minutes

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Training is the fastest route to productivity. These foundational courses teach you the basics of core capabilities so that you can quickly begin to work with audiences, campaigns, accounts, and engagements. Each course is approximately 30 minutes in length and can be taken in any order at any time. Or, complete all of the courses and pass the final quiz to showcase your expertise on LinkedIn.

  1. Demandbase One Overview 
  2. Introduction to Account Based Marketing
  3. Platform Deep Dive: Engagement Minutes and Selectors 
  4. Platform Deep Dive: Account Lists, Segments and Intent 
  5. Platform Deep Dive: Pipeline Predict Score, Qualification Score and Journey Stages
  6. Platform Deep Dive: Dashboards, Reports and Subscriptions 
  7. Platform Deep Dive: Increasing Wins with Scout for Sales 
    8. Final Quiz
    9. Orchestration (Optional)

When you pass the Demandbase One Foundations Final Quiz with an 80% or higher you will receive a certificate of completion that you can add to your LinkedIn Profile.  You can take the final quiz as many times as you want and there is no time limit on completing the quiz. There is also no time limit for completing the courses in this learning path.

 

Click the Register button at the top of the page to get started. 

Demandbase One Overview
Demandbase One Overview
Learn how to use Demandbase One solutions to meet your marketing initiatives.
FREE
~15 minutes
Introduction to Account-Based Marketing
Introduction to Account-Based Marketing
Learn the key capabilities of Account Based Marketing.
FREE
~10 minutes
Platform Deep Dive: Engagement Minutes and Selectors
Platform Deep Dive: Engagement Minutes and Selectors
This course takes an interactive look at the fundamentals of Demandbase One Engagement Minutes, which track meaningful activities for every person at target accounts and Selectors, which you define who or what should qualify for reports, journey stages, lists, filters, audiences, and automations.
FREE
~30 minutes
Platform Deep Dive: Account Lists, Segments and Intent
Platform Deep Dive: Account Lists, Segments and Intent
This course takes an interactive look at the fundamentals of Demandbase One including: Account Lists, Segments and Intent. Account Lists are groups of accounts, people, opportunities, and activities. Segments are configurable groupings of people, accounts, opportunities, and activities. Intent, helps you identify accounts that are researching your products.
FREE
~25 minutes
Platform Deep Dive: Pipeline Predict Score, Qualification Score and Journey Stages
Platform Deep Dive: Pipeline Predict Score, Qualification Score and Journey Stages
This course takes an interactive look at the fundamentals of Demandbase One including: Pipeline Predict Score, which helps you identify accounts that are likely to turn into opportunities in the next 30 days, Qualification Score, which predicts if the account could ever become an opportunity, and journey stages, which help you understand how an account is progressing through the buying process.
FREE
~30 minutes
Platform Deep Dive: Dashboards, Reports, Snapshots and Subscriptions
Platform Deep Dive: Dashboards, Reports, Snapshots and Subscriptions
This course teaches you the basics of how to use these powerful Platform tools: Dashboards, Reports, Snapshots and Subscriptions, all of which help you stay on top of your business.
FREE
~20 minutes
Subscriptions
Platform Deep Dive: Increasing Wins for Sales
Platform Deep Dive: Increasing Wins for Sales
Learn how Demandbase Sales Intelligence can help sales teams to quickly identify their most engaged accounts and people.
FREE
~15 minutes
Demandbase One Foundations Final Quiz (Required)
Demandbase One Foundations Final Quiz (Required)
Complete this Quiz with an 80% or higher to receive a completion certificate for the Demandbase One Learning Path.
FREE
~30 minutes
Introduction to Orchestration
Introduction to Orchestration
Learn the key capabilities of Orchestration and how you can use it to automate system activities and create and manage audiences to scale your account-based approach.
FREE
~30 minutes