Measuring Ad Campaign Success

Introduction

In this course, you learn how to measure your campaign success using metrics on the Demandbase Advertising Campaigns dashboard. 

Who should take this course? 

This course is designed for users responsible for measuring campaign success for your company. 

Duration
Approximately 30 minutes.

What You'll Learn

After you have completed this course, you will be able to:

• Discuss how to use the Basic and Advanced filters on the Campaigns dashboard.
• Recognize key metrics on the Campaigns dashboard.
• Identify short and long term KPIs used to measure campaign performance.