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Introduction to Account-Based Marketing
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Course Survey
Introduction to Account-Based Marketing
Learn the key capabilities of Account Based Marketing.
Introduction
This course teaches you the key capabilities of ABM and how you can use it to achieve your marketing initiatives.
Who should take this course?
This course is designed for users new to Account-Based Marketing.
Duration
Approximately 10 minutes
What You'll Learn
In this course, you'll learn what Account Based Marketing (ABM) is and get an overview of the steps for achieving ABM success. After you take this course you’ll be able to:
- Describe what Account Based Marketing is
- Recognize the three types of ABM
- Explain the key differences between traditional Demand Generation Marketing versus Account Based Marketing
- Identify the six steps to ABM success