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Preparing for Your Ad Campaign
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Course Survey
Preparing for Your Ad Campaign
In this course, you will learn best practices for planning your advertising campaigns including; setting campaign goals, defining metrics, establishing budgets, using the Demandbase Media Planning Template and preparing your ad creative and landing pages.
Introduction
In this course, you will learn how to prepare for your advertising campaigns using industry best practices.
Who should take this course?
This course is designed for users responsible for planning campaigns for your company.
Duration
Approximately 30 minutes
What You'll Learn
After you have completed this course, you will be able to:
- Set campaign goals
- Define metrics
- Establish realistic campaign budgets
- Use the Demandbase Media Planning Template
- Prepare ad creative and landing pages